VIPARO Insider: Interview with Stylist, Elle Packham

Elle is making her mark in the fashion industry, being featured in The Ones2Watch.com, Fallen and Catalogue Magazine. We asked Elle to collaborate with us for our Spring/Summer Collection.

 1. How would you describe your job?

I'm a fashion Stylist so I either come up with a shoot concept, or i get a brief that i have to work with. I pull together outfits that tell a story or create a character, put them on a model, then they are beautifully photographed and the shots are published in magazines etc. 

 2. How did you get into styling?

I studied journalism at university and also studied fashion at a college. While i was studying I did an internship at Russh magazine assisting the brilliant Stevie Dance, who inspired me to peruse it as a career.  I went travelling for a year then came home and started shooting shooting shooting and it all took off from there. 

 3. What has been your favourite job/experience?

Every time you do "you're best shoot ever" (which if you're lucky happens often). It's such a rewarding and satisfying feeling.

4. Describe our new collection and how it fits into the Viparo brand?

Viparo is all about quality. The designs are simplistically classic but the cut and fit is flawless. This collection uses leathers with amazing colors, like yellow and purple which makes the whole collection really trans-seasonal. 

 5. Dream collaboration?

Always Kate Moss

 6. Best piece of advice to any aspiring stylists out there?

Shoot as much as you can... and bull clips are your best friend

Elle is represented by RPRepresents.
See more of Elle's work here: http://ellepackham.tumblr.com/

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